Strategy for what comes next.
Growth strategy. Fractional leadership. Executive advisory.
I work alongside business leaders and their teams to identify opportunities for growth, build stronger brands and turn strategy into action.
WHAT I DO
Growth & Brand Strategy
Helping companies identify where to compete, how to differentiate and what it takes to grow.
Brand Positioning · Business Development & Growth Strategy · Go-to-Market · Market Expansion · Customer Experience
Fractional CMO & Executive Leadership
Senior marketing and sales leadership embedded in your business to set direction, lead teams and connect strategy with execution.
Fractional CMO · Marketing Leadership · Team & Agency Oversight · Commercial Alignment · Performance Accountability
Marketing & Business Transformation
Building the people, processes and capabilities businesses need to execute and scale.
Marketing Operating Models · Organizational Design · CRM & Lifecycle Strategy · Customer Acquisition · Transformation Leadership
HOW I WORK
Strategic Engagements
Focused assignments to solve a specific business challenge, from market positioning and growth planning to a new brand or go-to-market strategy.
Fractional Executive
Ongoing, embedded leadership alongside executive and their teams to direct marketing, lead teams, oversee execution and drive performance.
Transformation & Special Initiatives
Project-based executive leadership for organizational change, marketing modernization, new market entry and complex growth initiatives.
WHO I AM
Sheenah Rogers
FOUNDER, PROP
For more than twenty years, I have worked across business strategy, brand, customer experience, business development and commercial growth, helping organizations enter new markets, build capability and drive revenue.
I work directly with executive and leadership teams to connect strategic ambition with the people, systems and execution to deliver it.
SELECTED EXPERIENCE
Two decades of turning strategy into business growth, market entry, brand and operating capability.
ANSTICE
Founded and scaled a national strategy and marketing firm, acquired in 2024.
BROOKFIELD
Developed customer experience and NPS strategies to strengthen the customer journey.
CMLC / EAST VILLAGE
Helped name, position and launch East Village and RiverWalk as destination brands.
GENESIS LAND
Led strategic growth, market research and land-development advisory work.
MLA CANADA
Led Prairie market expansion and built new project and market advisory capabilities.
TRUMAN
Leading portfolio brand architecture and the development of an integrated marketing operating system.
ONE & ONLY RESORTS
Helped bring the luxury resort brand to the Canadian market.
DIRECT ENERGY
Led a province-wide reputational campaign to drive market share.